Business Is The 5th Major Sport | ICCSPORTS With Usama

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– On this episode, my buddy
Andrew Brandt stops by.

We’re gonna talk sports, sports business,

cannabis, sports betting,

a little VaynerSports.

I think you’re gonna enjoy it.

(big band music)

Hey everybody, this is Gary Vaynerchuk,

episode 307 of the Ask Gary Vee show,

a special one for me.

We’ll get into that in
a couple of minutes.

Andrew Brandt is in the building.

I’m gonna let him tell
all of you who you are.

If you’re watching on
Facebook, are we live yet?

If you’re watching on Facebook,

I highly recommend that you…

Oooh did Facebook hear
that sports card ret?

That’s awesome.

I kinda like it, because they’re like,

“Oh, crap, he actually need…”

That’s cool.

Anyway, now that we’re doing the podcast,

let me just tell you,

I believe sports cards are
about to explode in value.

Graded, harded to get,
old, one of ones, Zions,

you know, Giannis, 86,
87 player basketball.

I’ll go into it later.

We’ll have a whole separate episode,

but today we have Andrew Brandt,

and I’m gonna allow him
to introduce himself,

but if you’re watching on Facebook,

I’d like you to call in.

I think we’re gonna have some fun.

This gets into a lot of my passions

and a lot of things that I’m into,

but what I’m always passionate
about is good human beings,

and I recall very vividly
our first get-together,

and I put him directly into that category.

Thoughtful, good human beings,

and now we’re jamming together.

We’ll get into that in a minute,

but Andrew, why don’t you
give them the origin story?

Assume they don’t know who you are.

Create the context.
Who are you, my friend?

– Yeah, thanks. Great to be with you,

and we’ll get into our
story in a minute together,

but I’ve always been in
sports, which is really…

I’m a fortunate soul,

because so many people wanna
get into sports, and here I am.

I’ve led a life with really three decades

in the sports business,

one decade as an agent
representing players,

one decade as a team guy
managing the Green Bay Packers,

and the past decade, really sort of

coming into my own brand
in media and academia,

and trying to take people
behind the curtain.

So I grew up in Washington D.C.,

born and raised a Redskin fan.

That changed.

But going to games early on with my dad

really sort of turned me on
to the passion of sports,

and even as a young
kind, I was less about,

and this kinda gets into your background,

I was less about who’s the better player,

who’s the better team,

and more about, what makes
these teams successful?

Why is this team always good?

Why is this team always bad?

Why is this league successful?

Why is this player always in commercials,

and these other players…

– How old are you?

– Now? 58.

– Okay, so you’re 15 years older than me.

Okay, go ahead.

– So I grew up, and the Redskins were…

– The Washington Nationals the first time,

are gone at this point?

– Yeah, they’re leaving.

The Senators, when I was a baby,

and I cried, because I just
started following them,

way back in the day with
Frank Howard, and…

– Did you have to go right to the Orioles?

‘Cause they were around.

– Yeah, kinda the Orioles.
But kinda not baseball.

You know, I went to Rose
games because they were there.

– What about the Bullets?

– Bullets were my team.

I even kept a Washington Bullets
journal, I was so into it.

A journal! And they won
in my high school year.

So when they win, that’s big.

– [Gary] Huge.

– So we have Elvin Hayes,
Wes Unseld, Bobby Dandridge,

Tommy Henderson, Kevin
Grevey, Nick Weatherspoon,

Mitch Kupchak.

That was the team.

– Were you super pissed
when the Parole got traded?

to the Knicks?

– (laughs) Yes.

– That was devastating.

– Yeah, I mean, that was before my time.

That was Baltimore Bullets.

So I’m not that old, but I remember him,

and I remember playing
those years in the playoffs

against Houston with Moses Malone,

and San Antonio with the Ice
Man and that finger roll,

but I was into…

– So you were a big basketball guy.

– I was into the Bullets big-time.

‘Cause we won, and I was in the…

Those fortunate days, we won

the Redskins too, with John
Riggins, and that team with…

– 82?

– That was the 70…

Yeah, that was the 82 team.

– You know, we would not have a friendship

if the Jets beat the Dolphins

in the AFC championship game in 82,

because it would have been Jet Skins,

and Riggins was a former Jet.

A lot of people don’t know that.

John Riggins was a New York Jet.

– People don’t think about that.

– No, because…

Were you watching the Monday night game,

when Theismann’s leg happened?

– I was there.

– You were physically there.

– I was there with my
dad, and it was… (sighs)

you know, I saw the Laurence Taylor sack,

and then the…

When he made the reaction, that was crazy.

And we just sort of sat there
in those days, you know,

you didn’t see the replays,

and you’re not watching TV,

and you’re not watching the…

– Right, they’re not even
showing it on a jumbotron.

– Jumbotron, no, you’re just sort of like,

“Wow. He’s down a long time.”

So that was the end of Theissman.

It was really something,

because I grew up when Theissman

was kinda this up-and-comer.

You still had Sunny Jurgensen,

who’s a fixture in D.C. sports.

And then, of course, Billy Kilmer,

and then Joe Theissman was
returning punts when he came in.

Imagine that, a quarterback.

But I went cross-country to Stanford.

– So you were a smart kid.

– I was a smart kid, but
I mean, I’m looking at…

I have a son at NYU, I have
a son applying to colleges,

like I could never get
into Stanford these days.

– Yeah, they changed. You have to pay now.

– Unless I’m buying a
sailing team, or whatever.

– (laughs)

– But here, I am, I get into Stanford…

– You didn’t pay four million
dollars to get into Stanford?

No, everyone’s looking at
me, like, what’d my dad…

Is there a Brandt wing now at Stanford?

And somehow, someway, I got in.

– They’re like, “We need one more

“kid from DC for the quota!”

– Yeah, Jewish kid from DC, so…

– Let’s start with A.

(laughter)

Andrew Brandt, AB, perfect.

– Somehow, I got in.

I was a little different,
because a lot of California kids,

I was trying to find my
way as an East Coast kid.

– So, wait a minute, wait
a minute, wait a minute.

How close were you to
overlapping with Elway?

– Same year.

– Get the fuck out of here.

– Elway was a baseball kid more
than he was a football kid.

– I know, he was a huge prospect.

– Man, he was playing Yankees
stuff in the off-seasons,

and I was the radio guy.

– You went to Stanford when the fucking…

The players were on the Band Cal game?

– Yeah, that’s my last play. My last game.

And I did the play-by…

I didn’t do play-by,
I did color commentary

for all the football and basketball games.

KZSU, and then listening…

– You called the Ban game?

– Yeah, and I can’t find the tape.

– You have to find the tape!

– I have to find the tape.

– No, no you have to, like,
sue the State of California.

You need this tape, Andrew.

This is the most important
thing in your life!

How are you even sitting here?

Andrew, you literally
need to leave right now.

– No, because you don’t wanna hear me,

because the Cal people doing it…

– Did you know this??

– [Sam] Never heard of it before.

– Do you even know what
we’re talking about?

So there was a legendary football game.

It is like, one of the most…

– The band.

– The band was on the
field. The game was over.

The game was over, and it was
the last kickoff, and they…

– Why do you have to do this?

– I’m dying!

– I know this memory, yeah!

– Of course you know this memory,

you fucking called the play!

– But I’m doing the play,
and if you play the Cal tape,

yeah, the guy’s screaming excited,

but you’d play the Stanford
tape, we’re like, no.

– Yeah, but I’m curious
what you’re saying.

You’re like, great end for us here today.

I’m thinking about you saying,

“Great win over Cal again, super pumped.

“What a feeling for
this to be my last game

“defeating our rivals at Cal.

“What? What is happening?”

Dude, do you know this is the greatness?

Hold on, I’m showing your son.

– I’m saying, “No! No!”

I’m saying no! Knee is down. Knee is down.

Right? That’s what I was saying!

Don’t worry, knee is down,
they’re not gonna call this.

– This is where it gets great.

The band is on the fucking field!

The band’s on the fucking field!

– God, you had to bring this up.

(laughs)

That’s what I was saying.

I got colleagues, you know,
Aaron Rogers and Ryan Longwell,

I mean, everybody, Amy Trask,
who’s in media with me now.

– Wait a minute, let’s jump around here.

You negotiated Aaron Roger’s
contract on the Packer side.

Did some of the lingering
anger of that play

make you negotiate harder?

– No. (laughs)

– Okay, just was curious.

– But when I met him, that
was the first topic, you know?

And we can talk about drafting Aaron,

that’s a great story I’ll tell you here.

– Yeah, well you told me
once, what a fucking story.

– And then living three years
with Aaron and Brett together,

that was something.

– That shaped you as a man.

– Well, that’s something that
you have to, no one knows.

– Well, it’s really funny,
I’m gonna create more context,

but it’s funny, I looked at my
calendar a couple hours ago,

and I’m like, “oh shit, today’s the day

we’re gonna have the podcast.”

And I was like, you know,
what’s really interesting is,

when I think about you,

obviously you’ve built this huge brand.

You talked about it in Chapter Three.

A lot of people follow
you for sports business.

The lockout, I remember,
you were a fixture.

You have this incredible…

There’s not a lot of people
who spent a decade each,

in being an agent, and then
being on the team side,

your perspective, you’re
an articulate dude,

it all makes sense, but it’s funny.

You managing something like Packers,

the world I live in, I
actually view you much more

as like a publicly
traded company executive.

When you’re held accountable,
and you were an…

I actually, when I think
about you, I’m like, “hmmm.”

I remember this, I remember
leaving and being like,

“Wow, I’m excited to get to know this guy,

’cause one of the things
I like about him is,

he’s more similar, he
probably has more advice

for the CEO of Coca Cola…

Like, when I think about the
humans that walk on earth

that could give great
advice to CEOs or CMOs

of Fortune 500 brands

that have iconic brand equity,

you sneakily…

You know, I know a lot of people,

I wanna talk to you about
cannabis a little bit.

I wanna talk to you about sports betting.

I wanna talk to you about trends

and how they affect sports business,

but it is really funny to me,

when I think about where…

Where I see so much
opportunity for you personally,

and through talking to you, you know,

Coca Cola, McDonalds, like when
you’re running the Packers,

that is like religion.

– You know what was interesting,

the interesting thing, Gary,

when I’m at the Packers,

there’s no one telling me my job.

Like, we had so much autonomy.

Obviously, the GM on the player’s side

and the coach on the coaching side,

– Of course.

– I mean, you could talk
about the McCarthy and stuff,

but listen, I’d do a contract
for 20 million or 50 million.

No one’s gonna as, “Hey, you
should’ve done it for 20.”

or “You should’ve done it for…”

so I was awed by the
magnitude of that role,

but I didn’t get awed by it in my role.

I always fashioned myself as
a steward of a public trust.

The Packers are really
a national treasure.

They’re a public trust,
so I always walked around,

“What would the shareholders want?”

– Did you ever have
somebody pull up to you

at like a restaurant, like
“Don’t forget that I own…

“You work for me!”

– Oh yeah, those are owners.

– ‘Cause they have like 3 shares.

– They’re freaking
cheeseheads, that’s them.

– I’m pumping gas, they’re
tapping me on my shoulder,

“How’s that Donald Driver contract going?”

Like, come on!

And then everyone knows everyone there,

and ultimately, the reason we left…

– And when you say “we,” family?

– Family.

– You and your family.

– Yeah, we moved. We got out of that.

– Do you remember?

– He was young.

– How old were you when you guys moved?

– [Sam] 11.

– Are you a Packer’s fan?

– [Sam] Yeah.

– Yeah that makes sense.

– You couldn’t walk out of your house

and not talk about the Packers.

And I wanted more
diversity for these guys.

I wanted a little
different life for myself.

And the team part is a great life.

– Sounds like a dream.

If my whole life was just
talking ’bout the Jets?

I’d be the happiest kid on earth.

– I’ll tell you, you talk
about passion for the Jets.

One time, I’m up there with Sam,

and I took off at the
beginning of training camp,

everyone was signed, I’m like,

alright take three days
at the beach, great.

Go up to this northern
Wisconsin beach, beautiful.

Remote, but then Mark had their player…

– Beach or lake?

– It’s lake, yeah, it’s on the lake.

He says, “We’re gonna do
this trade with Buffalo.

“We’re trading this guy David Bowens

“for a tight end from the Bills.

“I need you to call it
in from the league.”

I’m like, okay, no problem.

It’s not messing up my vacation.

Call the league office.

Halfway through the
call, stops. Phone dies.

Look around, no cell, anything.

So I see up on the corner,
there’s a ranger shack.

I get Sammy in his little
trunks, and me in my trunks, wet,

walk up, hike, I drag you
up to this ranger’s shack.

I say, “Listen. Can I use your phone?”

He’s like, “Who the fuck are you?”

“I’m with the Green Bay Packers.

“We’re about to trade David
Bowens to the Buffalo Bills,

“but I need your phone.”

And he looks at me like, “Get out of my…

“Get him out.”

And I’m like, what am I gonna do?

So I put my hand on the table,

go right up to him, and said,

“We are trading David
Bowens to the Buffalo Bills

“if you let me.

“If you don’t, this trade doesn’t happen.”

And he looks at me, and
he says, I knew I had him,

’cause he said, “Why
are we trading Bowens?”

(laughs) I said, “I’ll
tell you in a minute!”

So I use the phone, I do the trade.

I said, “We need a tight end.”

He’s like, “You just…”

“Yep.”

– Man I wish I was that ranger.

And I wish I had an opinion on the trade

and altered the history of it.

That’s amazing.

– Sam had to pee, you went in
the side of the shack there.

– It’s amazing!

– It’s a unique situation.

– You know, music, sports,
I don’t think people realize

how much silliness and all…

I always laugh about
the things that happen.

The missed phone call.

The history of everything
in these sports can get…

I mean, Aaron Rogers’ story is nuts.

I think we should go right into it.

I think this is gonna blow people away.

– 2005, draft night, we have
our board, it’s up on the wall.

If people see me on the board,

see me showing the board here,

so first round grades, this is every team.

– Everybody grades everybody.

– At that time, we had maybe 20 players

above the first-round line, okay?

So 30, we didn’t have 32, we had 20.

– 20 people you think were
worth the first round pick?

– Worth the first round
pick. 24 was our pick. 24.

So two things happened that night.

Number one, everyone we wanted,

except one player, got taken.

We wanted DeMarcus Ware bad. Dallas.

We wanted Marus Spears bad. Dallas.

We wanted the guy on
ESPN, my friend Pollack.

Cincinnati.

We wanted Derek Johnson. Kansas City.

We wanted Pacman. Tennessee.

– Got lucky, yeah.

– The second thing that happened,

yeah, there were issues there.

The second thing that happened was,

no one was taking the
quarterback Aaron Rogers.

Now, Gruden had told him he
was gonna take him to his face.

Gruden takes Cadillac Williams.

Tennessee, we thought, they’re taking him.

No, they took Pacman.

Kansas city, we thought.
No, they took Derek Johnson.

We’re coming up on this,

and now Gary, you gotta picture this.

I’m in the middle.

We got management Ted
on the left with Mike.

I’m sorry, Mike Sherman,
not McCarthy, is over here,

and all these offensive coaches
and stuff are over here.

We’re about to sort of get up to our spot,

and these offensive
coaches are yanking me.

And they’re like,
“Andrew, we can’t do this.

“We cannot do this.”

– Can’t take Aaron Rogers.
‘Cause we don’t need him!

We got barb in place, and
we’ve got other needs!

– Right. If you’re a coach,
the last thing you want…

– And who do they want?

– The last thing you want as a coach

is taking a player in the first round

that will not help you!

Not help you this year,
not help you next year,

maybe not help you ever!

So they want us to dip into
our second round grades

and take, you know, offensive line,

or even the defensive coaches.

– [Off-Screen] Is he
even on the board at all?

– Yeah, he’s a first round grade.

– He’s our only player up
there in the first round grade.

– They just never
thought they’d get there.

Andy, it was 50/50 that he

was gonna go number one over all,

– [Gary] Alex Smith went one,
and the whole dominoes happens

– [Andrew] And he drops.

So now, we got all the management…

– And real quick, ’cause I like

breaking up the stories
real quick, gut feeling.

Do you think Aaron Rogers
has as successful a career

if he goes one over all?

– [Andrew] No.

– You don’t?

You do believe that that…

You think he would be good,

but you do believe that
something happened in that hour,

couple hours, that chip on the shoulder

was a tremendous fuel for more success.

– Yeah, and I backing up Brett helped.

He hated it, but I think it helped

rather than being thrown into
– I see.

– whatever’s going on in San Francisco.

So that’s not what I’m asking,

’cause that’s a different question,

which is sitting behind
bar for three years,

did it help?

Separate question. Chip on shoulder…

– Yeah, I think so,
’cause he plays that well.

He trades on that, and he’s
good at trading on that,

and he uses it,

– Brady and him do the same
thing, Brady does it too!

I do it too!

– But Brady’s 200.

I always told Aaron,
Brady’s 200, you’re 24!

I mean, how many players wanna be 24?

– So fuck you, Andrew,
it should’ve been one!

Fuck Alex Smith, that’s what he says.

– Finishing up that story,

they say, “What do we always say?”

Now, these GMs are now all GMs.

Reggie McKenzie, John Schneider.

– Take the best player on the board.

– Right.

– Doesn’t matter if the
Jets do that this year,

we don’t need more deep-ends,
Jets, if they’re listening.

– Trust the board.

So, here’s the story.

Ted Thompson says, “Get him on the phone.”

I thought he meant him, me, and the agent,

Mike Sullivan, who I’ve know forever.

I call the number.

“Hello? “Mike?” Mike’s the agent’s name.

“No, it’s Aaron.” Oh my god.

“Aaron, it’s Andrew Brandt
from the Green Bay Packers,

“Can I talk to Mike?”

And I felt so bad, and then Aaron’s…

You know, Mike’s like,
“Are you gonna take him?’

“Are you gonna take him?
Are you gonna take him?”

I’m like, “Hold on.”

So my instructions are, 15 minutes then,

And Aaron’s in this room.

The caterers have packed up everything.

He’s been there five hours. The parents…

– Yeah, it’s a seed and a half,

if you’re watching right now, Google it.

– And if you’re an agent…

– He’s supposed to go one, it’s 23,

the camera’s in his face the whole time.

– They changed the rule after that year.

– That’s right, in his
face the whole time.

And he’s getting more pissed,
the whole world’s watching,

and you’re just slipping, and slipping.

– So I gotta keep him
there 12 more minutes.

I said, keep him on the phone 12 minutes,

and let’s see if that
phone rings, because…

– Because you guys had decided
– That if we got an offer,

– That you if somebody called you…

– Not any offer, but if
we got a good offer…

– A decent offer!

– A decent offer, the whole
NFL would look different.

That phone, 12 minutes,
I’m watching Aaron.

I’m watching Mike talk to me on the phone.

– And guys, real quick, for everybody

who’s not a football nerd,

at 24, all those teams in the first round

that were heavily considering him

but for some reason went elsewhere,

it wouldn’t have cost them a fortune.

They could have used a second-round pick

and some other collateral.
It wouldn’t have been…

– I don’t know, maybe second and third…

Maybe two twos, whatever.

– Two twos or a second and third

to move back into the first round,

take who they wanted at nine,

Pacman, Tennessee could’ve had him.

I’m trying to remember,
it’s hard to remember.

But it wasn’t like you
had the fourth pick,

where it’s like you’re giving
up two drafts to get one guy.

It wasn’t hard to go into 24
from the early second round,

have your cake and eat it too,

and take Aaron fucking
Rogers, but nobody called.

– Crickets.

– And you guys said, fuck
it, we’ll just take him.

– Two minutes left on the
clock, Ted says, “Tell him.”

I tell him, and we…

– You’re on the phone with him,
bullshitting for 10 minutes.

– Yeah, no, I’m not saying a word.

I’m not saying a word,
’cause I don’t wanna hear it.

I’m like, “Mike you just gotta hold.

“You gotta stay with me here.”

Longest 12 minutes of
Aaron’s life, I’m sure.

– And then what, you say,

“Aaron, congratulations,
you’re gonna be a Packer?”

– Yeah, and then I hand the phone to…

– So you don’t know what he says next,

or did you hear what he says next?

– To Sherman. I immediately
get a call from Favre, agent.

– Immediately.

– Immediately. Farve, I’m sure
Farve talked to the coach.

– Who was that, Bus Cook?

– Bus Cook. And then
we have a draft party.

Listen to this, we have a
draft party going on in lambo,

I don’t know, a thousand
people right below us?

“BOO!” Oh my god, were they booing!

And I’m like, come on, guys.

– What was Bus saying,
yelling his ass off?

– Like, what the fuck’s going on?

– Yeah, why are you doing that?

– Yeah. Like, what are
you doing, replacing him?

I’m like, just hold on. Just hold on.

And I had that conversation
over three years.

– You had two parties, and
you were in the middle.

– For three years, Brett’s side is like,

“Are you just trying to replace us?” “No.”

Aaron’s side is, he’s never
gonna play. What are you doing?

– Did they ever really push for trade?

– No, not in those terms.

– Never.

– But, I heard the phrase

“He’s never gonna retire” many times.

– Well, they were right. Kinda didn’t.

– (laughs) well… I mean, for years,

we asked Brett to come back,

and that last year, we frankly didn’t.

We didn’t say, “Don’t come back,”

but we said it’s up to you.

– Yeah, he didn’t like
the way you phrased that.

– I guess, and he…

Now, he retired, a big
teary press conference.

In hindsight, Mark Murphy or someone

should’ve had the conversation which is,

we think you might wanna
come back at some point.

You might get that itch,
and we’re letting you know,

we’re turning the keys over here.

Because when he did come
back, I was in that room.

I heard that conversation where

Mike McCarthy said those three words.

“We’ve moved on.”

And you’re a hall of fame player,

you’ve had that role for 17 years,

and you hear those words.

– Which then led to one of my

greatest moments in football history.

I’m in India on a wine trip,

and I’m like, and I get
these frantic messages

at 2:30 in the morning from AJ,

and now, there was a little
rumbling right before I left,

but it smoked up really heavy,

and he was like “Brett
Favre’s gonna be a Jet.”

There’s some weird footage
of our GM and coach

on a plane, this and that,

and I’m on YouStream, the
old trying to stream with AJ,

so he points the camera to the TV.

I stayed up all night
going crazy on Twitter.

Super Bowl.

– Well, he wanted to go to the Vikings,

and we made a trade with the Jets

that they could not trade
him back to the NFC north,

and then of course, he went
to the Vikings a year later.

But I love Brett. I love Aaron.

You’re never gonna get me
in the middle of those two.

– The single best Jets win
in regular season history

was in week 11 or 12, I don’t
know when Tennessee had a buy,

but the Jets with Favre
were nine and three

or nine and two, or eight and two?

Eight and two.

And we played the 10 and 0…

Eight and three.

We were eight and three, and
we were playing the 10 and 0,

Tennesee Titans in Nashville,
and we walked in there

and beat the fucking shit out of them.

– ’08? ’09?

– Yeah, we beat ’em 30 to seven, 30 to 10,

and I remember that was the only game.

The Jets then went on to
two AFC championship games

with Mark Sanchez and all that.

I’ve been to four AFC
championship games in my life.

We’ve won none of them.

I’ve never been to the Super Bowl.

And there was never a moment
that I actually thought

the Jets were going to the Super Bowl,

except for one moment, that weird game.

Because they were 10 and
0, it wasn’t a good…

Brady was out for the year.

This is Favre’s Jets year.

– This is McNare and George and…

– No, that was Kerry Collins.

What was it?

– [Off-Screen] It’s 2008.

– 2008, yeah, what’s the
final, go to the end?

The Jets…

I mean, it’s 33 to 13 and this point.

34 to 13. It was Kerry Collins.

They had Chris Johnson running back.

– Oh, that team, yeah. Chris Johnson.

– They went to 10 and one.
We were eight and two.

I nailed it. Gimme some for that.

We fucking beat the shit out
of them. It was the best.

And I actually thought,
after beating a 10 and 0 team

34 to 13 on their home
turf, they were 10 and 0.

– What happened there?

They sizzled at the end,
right? They fizzled.

– Who, the Jets? Favre
got hurt the next week,

but didn’t tell anybody
’cause he’s a maniac.

– He never missed, yeah.

– Played, and we went from nine and three

to missing the playoffs.

We didn’t make the playoffs.

– [Off-Screen] Did he stop playing?

– Nope, he played.

– Listen.

– Yes, this is why everyone loves him.

– I laugh at that question.

That guy played through everything.

I used to joke when we cut
the roster in September,

I said, let’s just keep one
quarterback. Forget two.

– Yeah, don’t even!

– He will never miss, ever, and…

– Andrew, hot takes. Sports betting.

– Yeah.

– What’s your opinion about
the impact on the industry,

like as a business…

Back to what I really wanted you here on,

obviously I could talk football stories.

– We could do stories forever.

– But I wanna be fair to the audience.

The things about business and
entrepreneurship, positioning,

and this is where I think
you’re extremely thoughtful.

Just your observation of sports betting.

– I think it’s changing the game,

because what does every young person want?

They want data.

And data and gambling
are fan engagement tools.

When the NFL and all these sports

embraced fantasy three years ago,

when the DFS and FanDuel,

and Draft Kings exploded on the scene,

people were like, well, wait a minute,

the leagues have been afraid
of gambling all these years.

Well they would say, this is not gambling.

This is betting on individual
outcomes, not team outcomes,

and you had Silver investing in FanDuel,

and I’m like, of course this is gambling!

And it’s fan engagement.

It’s bringing in so
many fans that hold onto

sports just because of gambling.

– Football was always based on this.

I mean, Jimmy the Greek, when I was a kid,

they would talk about
the spread on the TV!

This is some 80s shit,

when they did all sorts
of other things, too.

– So I think two things paved the way.

The DFS, the fantasy,
and the lure of Vegas.

I’m covering for ESPN these NFL meetings

about Oakland rate transferring,

and I’m talking to these owners,

“So what do you think about Las Vegas?”

THey’re like, “Well, we’re not
sure it’s a tourism market.

“We’re not sure it’s
sustainable, smaller market.”

And I’m like, “Wait a
minute, what about gambling?”

“Oh, that’s fine.”

I’m like, what they mean it’s fine?

For eighty years, you banned Pete Caroll,

Paul Hornung, and Alex Karras.

You won’t let Tony Romo go

to a fantasy football
convention four years ago.

What the hell happened?

– [Gary] Money.

– Yes!

– What always happens?

Let me save everybody
a lot of time. Money.

– So they wanted the federal statute.

The Supreme Court beat them to it,

for anyone that hasn’t followed.

May 14, Supreme Court basically
legalizes sports betting,

but now it’s on a state-by-state basis.

– Just like liquor.

– Yeah. So, you have seven states.

I think you’ll have 10
by the football season.

You’ll have 20 be this time next year.

– You’ll have 44, except for six places

that decide to go
conservative, and that’s it!

– So Mark Cuban lets it out the first day,

like it just doubled out franchise value.

Now, I don’t know if that’s the case,

but look at all the revenues!

The average non-betting fan

watches about 15, 16
games a year in the NFL.

The average betting fan watches 50.

Think about the revenue
generation for that.

Media deals will go up.

Franchise values will go up.

Sponsorship deals will go up.

Everything will go up,

because it’s such a fan engagement tool.

– Do you believe that…

we forget about the Black Sox scandal,

we forget about Pete, we
forget about Pete Rose,

we forget about this.

Do you believe that we are absolutely now

appropriately opening up

and changing with the times
of the sports betting,

but are now in the beginning stages

of something that will happen
over the next 20 years,

where there will be a massive
point-shaving scandal,

I mean, just for the kids in here,

The Black Sox threw the World Series.

– That’s how commissioners
started in sports.

First commissioner came
out of that. Judge Landis.

– The Chicago White Sox
threw the World Series.

– The Black Sox scandal.

– Right? You didn’t know that, huh?

That’s right, you youngsters,
all you fucking youngsters

watching that stream and
listening on podcast,

I know you don’t know this.

This is how stuff like this happens.

The World Series, which,
just to remind everybody

of what happened in 1919,
or whatever that was,

baseball was baseball, football
e-sports, the internet,

it was the only thing
that mattered in America.

– Yeah, it was all baseball.

– It was all on the base.

So now the whole thing
that American cares about

gets thrown because mobsters
paid off players to throw it.

So now, you get into the gambling bans.

Now you understand why it happened.

Now none of you know this.

Andy’s a smart kid, and he’s
not even 18, he’s 30, right?

Beautiful.

And you have no idea what
the fuck I’m talking about.

This is exactly how shit comes back.

But when you guys find out
that the 2029 NBA finals

was thrown because the Gionnis,

or LeBron, or Steph Curry of the day,

this is real, Shoeless Joe
Jackson, top ten player.

Could you imagine the thought of a major,

could you imagine waking up and finding

that the NBA finals last year was thrown

because LeBron didn’t try,

do you understand what would happen?

– All these leagues sell
themselves on integrity.

– And you know where I’m
really scared? College.

– Yeah, ’cause they’re
not making anything.

– That’s right, because it
college, the Bowling Green

versus two-lane basketball games,

– Well, it’s like these tennis
matches in Bella Russia.

– Yeah, Bella Russia, I’m from there.

Everything’s thrown. I don’t
even know if it’s a country.

It’s not!

– Well, that’s where it happens.

But it’s out in the light, Gary,

because now there’s, you
know, you can regulate.

– You know what’s crazy?

The question in our society
is, do people even give a fuck?

It’s like steroids.

I’m fascinated about steroids.

I’m not sure anybody gives a fuck.

– Baseball people do, for some
reason. Other sports don’t.

– And my whole thing is like,
what if we went the other way

and said everybody can?

Then everyone’s like,
oh, it’s the same shit.

What we hate is hypocrisy.

– [Andrew] Right.

– We don’t want one, two, it
throws off the equilibrium.

It’s a very- look.

– Well, the steroid thing
is, how do you get an edge?

You know, we had players
in Green Bay that…

Lived in oxygenated, what is it…

You know, is that too much of an edge?

Should that be outlawed?

– You mean the Rockies?

– Yeah, like when you, what
is it called, mountain…

– Yeah, the fucking Rockies.

– Altitude training instead
of doing it on the treadmill.

– Well, what about the Rockies?

– They put it their house.

– Did Gala Rock and Ellis Burke’s

homers back in the day count?

– Exactly.

– What do you think about the league?

Do you think the, what was if, AAFL?

It folded, all the XFLs coming, do you…

Here’s a fun thing, because

we’re gonna be old men friend togethers,

so I wanna recall this clip in 28 years.

Do you believe in the…

Let’s just call them, I’ll give hockey,

I’ll put soccer into it.

In the five major sports,

e-sports are gonna be
bigger than most of them,

but do you think they’ll
be a significant…

Actually, basketball, football, baseball.

Do you believe there will
be a significant league

in basketball, football, or baseball

in the next 20 years,
not named MLB, NBA, NFL?

– Yeah. I’m giving this XFL a chance.

– Why?

– Now, significant’s a
different word than…

– Why?

– ‘Cause unlike the league
that just folded, AAF,

and I had those guys on my podcast,

Dundon the Thunder, and
Ebersol the founder,

and too many investors, they
all had different goals,

developmental versus getting a TV deal,

go to getting subsumed by the NFL.

XFL’s got one investor, as you know.

– Yep.

Dictatorship’s work, Vince.
– One investor, Yeah.

And he just sold 280 million of stock,

so he can fund this league.

Now, what are the expectations?

Are they gonna have a cap?

Are they gonna allow to
pay for big Kaepernick,

or pay for a Tebow?

Go outside of any kind of structure,

because once one owner does,

everyone else gonna want to, a la USFL,

and that could upset the apple cart.

– How much do you like or hate
or not care about the USFL?

‘Cause I loved it.

– I thought it had a chance.

– Because the generals were fun.

– Yeah, they were fun.

– They were fun!

And they were called the Jersey generals,

which is like, whoa,
Jersey, we got something.

And we had fucking Herschel Walker!

– Well, we love football.

I mean, that’s why the AAF, week one,

was like, wow this is great!

And then people forgot about it, right?

Between Super Bowl…

– Let me ask you a really
interesting question.

I’m dying to hear this from you.

I alluded to it earlier. I’m
dying to ask this question.

– The same way that betting has gone down,

do you believe that the NFL

is going to have to address cannabis

as that continues to
evolve in our society?

– Yeah, I think there’ll
be no policy. Period.

No policy.

Just like everything that’s evolved…

– When? I know you’re
guessing, you have no idea.

– Yeah, well listen.

I’m always into this collective
bargaining that’s coming up.

– You know what, real quick?

This is really fun ’cause
I want you to educate.

Tell people how much is mounting up

of this big player versus owner…

What is it, we got one more season?

We got two seasons?

– [Andrew] Two more, yeah.

– So this season’s gonna play,

but at the end of the 2020 season,

played out ending in 2021…

– Ten-year deal they did
in ’11. Ten-year deal.

Extraordinary amount for a
collective bargain agreement.

And most people think it went

strongly in favor of the owners.

The reason I bring up cannabis is,

the players want a lot of things.

You know, better guarantees,
better minimum spend,

less commissioner intrusion
into their personal lives.

Get rid of franchise tech.

I mean there’s a laundry list…

– They wanna get rid of franchise tech?

– Yeah, but the laundry list is only

if you have something to bargain with!

– And what do they have?

– Well, one thing is… (sighs)

Would they give up an 18-game season?

Would they give up any
request for protest?

– What’s your hot take
right now on how that

collective bargaining
agreement’s gonna play out?

Will we miss football?

Will their games…

This is super far out, but…

– No, we won’t miss games.

But I hope it’s not
’cause the union caves.

I just don’t get it.

D Smith and Roger Goodell have
been extended contractually

for years now, past 2021.

But they’re not bargaining.

They’re not talking. Why?

Because A, they don’t like
each other or trust each other,

but B, the owners have too good a deal.

Too good a deal, why would they negotiate?

And C, they players don’t
have anything to bargain with,

so what are they going to give to get?

Cannabis…

– The players have to really
swallow the ultimate pill.

The problem is, most of them
aren’t gonna save enough money

to hold…

The only way you bargain is…

The reason I win so many negotiations,

is I’m always willing to walk.

The end, there’s nothing else to say.

For everybody who’s watching,

this is where we can help you.

When you’re negotiating…

– [Andrew] Leverage.

– The ultimate leverage is being pumped

about not having the deal happen.

– And who has the leverage?

I’ll add to that, the party with the…

– You’re laughing ’cause,
why are you laughing?

– [Off-Screen] I just know
that it’s very true for you.

– Because you’ve seen a
lot of weird shit, right,

where it seems like
something’s about to happen,

and at 11:59, I’m like, “You
know what? Go fuck yourself.”

– Yeah, you don’t even seem…

– I don’t need anything
from anybody about anything.

– Exactly.

– [Andrew] Status quo.

Whoever’s most comfortable with status quo

is in the best position.

If you don’t like the status quo,

that’s why it’s so hard…

Baseball owners want a salary cap.

Well, good luck with that!

They’ve never had one.

Try to get a salary cap in baseball.

Football players, basketball players

don’t want a salary cap.

Good luck with that,
they’ve always had one.

The one thing I’ve heard you say

is the stars, especially NBA…

– Oh, you’ve hear this thing?

I got a big theory on this.

– But even the bargaining part,

because LeBron and Paul are
the leaders of the union.

That has gravitas with owners,

whereas, you know, nothing
against Jeff Saturday

and the guys that bargain for the NFL,

but if you had…

– Jeff Saturday’s face
with Bob Kraft as Jets fan,

that colt and that patriot hugging,

I was like, get me the fuck out of here.

Especially after Santonio
Holmes got a huge contract

and drank a bottle of Cristal

in the front page of the New York Post.

The second we signed
him, I knew we were dead.

On Twitter in four minutes,
he’s drinking Cristal,

I’m like, we’re finished.

– [Andrew] That’s not a good sign.

– I’m like, we lost.

– But I think, you know, pick a name.

If Aaron, if Drew Brees,

I mean if they were actually
at the bargaining table,

I’m not saying it would make

hundreds of millions of difference,

but that means something.

And you talk about stars in basketball.

We’re at a tipping point
for that, because…

– Andrew, what can executives
running big companies

learn from the business of
sports, in your opinion?

This is actually the next decade or two

of how I think about our relationship.

You know, actually, here’s a good segue.

Andrew’s joining VaynerSports,
which I’m excited about.

Talk about that. How do
you like AJ, good guy?

– Yeah, AJ’s the
greatest, your brother AJ.

I wanna say quickly, I’ve had,

since I left the Packers,
a few team calls,

but really more on the agent side.

And so everyone says,

“Well, can you come and be
our senior advisor on agents,

“tell our agents what to
do, learn the business,

“be sort of a consultant, whatever it is?”

and I told you this the first time we met.

I’ve told them all no, and my
instinct was to tell you no.

But, and I’m not saying
this ’cause you’re here,

you’re different.

And I’m seeing, I used the
word when we started, the next.

Because this is not, to me,
the standard sports agency

asking me to advise you on the agents.

I saw a different part
here, ’cause I saw you.

And I saw an ability that,
hey, this can help me too.

I can help all your agents.

Sure, I can bring them all my knowledge,

my expertise, my experience.

Maybe my gravitas in the business.

But also, I can work with your brand.

I wanna do more speaking.

I wanna be more out there.

I wanna track exactly what
you’re saying right now.

Not only a sports audience,

and not only a sports business audience,

but a business audience.

– It’s funny. Same for me.

A lot of people have asked AJ and I,

and me specifically, to be frank,

I get why I can’t speak
for AJ, maybe for him too,

but they’re like, “It’s really interesting

“how you’re building VaynerSports.

“Why didn’t you go out and get,

“like you’re Gary Vee,
why didn’t you go out

and get a top 10 agent?”

And I’m like, “‘Cause I
wanna build my own culture.”

Like, if I went and got
a big, top 10 guy or gal,

I would have to be empathetic and respect

that they would wanna bring
whatever is their deal,

and they’ve been doing it.

For everybody who’s looking
to disrupt industries,

and I’ve done it multiple
times in my life,

the number one rule is,

you can’t bring somebody from the industry

that has say to disrupt the industry.

‘Cause they’re gonna go into,
like, that’s all they know.

So we’ve been very methodical, and

I’m really excited about you
jumping on board there, but…

– You and I are fixing the
pieces. You’re missing…

Everyone knows you, and you’ve talked,

I’ve heard about players who love you

and text you and DM
you, and all this stuff,

but they’re not signing with you,

’cause you know, the gravitas.

– We’re 24 minutes old.

– [Andrew] The experience, yeah.

– A hundred percent!

They look me in the face, they go,

“I really wanna go with you,

“but you guys haven’t
done a deal like this.

“You don’t have somebody who’s
drafted in the first round.”

And the entire NFL agent and
player ecosystem sells fear.

– [Andrew] I know.

– It’s so funny for me to watch.

You know what the most fun is now?

The 11 guys in my DM right now

that said no to me 24 months ago,

that are like, “Hey Gary Vee, what’s up?”

I know, what’s up, motherfucker.

You fucked up, dick. That’s what’s up.

– I know.

And I get it on my side,
where I see people like,

“Yeah, I read you, I
follow you, but you know…

“I need scale, you know?”

– Well, what’s more interesting, actually,

is when I audited, and
back to negotiating.

When we met, I was cool either way.

I was excited to meet you.

It’s funny you say,

I was thinking I was gonna
say no to you guys, too,

and we courted you.

I walked in there and was right there,

and I was like, “I’m
excited to meet these guys.

“I hear he’s a nice guy,
so this is gonna be nice,”

but there was no “Oh my God I
have to have this guy,” right?

What was fun was actually this part.

When you were talking, I was like,

“Holy shit, this guy actually

needs to cross over into
the business world.”

because I genuinely believe,
I’m gonna say it one more time.

Coca Cola, IBM, you managed an institution

as an executive, and I
believe the biggest mistake

that current CEOs and board members

of the most iconic brands in the world,

and anybody who follows me
knows, that is my mission.

I am going to buy an iconic brand,

I’m gonna run it, I’m gonna flip it.

I’m gonna buy the Jets, I’m
gonna win some Super Bowls,

and we’re gonna call it a day,

and I believe their biggest mistake

is they don’t realize they’re
running an institution.

You can’t be the new CEO
of Reebok, Coca Cola…

That’s why Toys R Us failed.

You have to know what you’re managing,

and you were managing something,

it’s very different, the end.

– You have to understand the trust

involved in that organization.

Trust breeds transparency,
transparency breeds trust.

You have to be honest, you
have to know your brand.

– The other thing, the other reason

I thought you could cross over,

the amount of CEOs listening
right now, big companies,

who have two era parents for her spot,

and everybody knows that
she’s leaving in 18 months,

’cause it gets announces,
and she has to decide.

Managing those two forces
is insanity. You did it.

It was called Aaron
Rogers and Brett Favre.

This is stuff that people don’t get.

This is why I love sports!

Sports is business, business is sports.

AJ coined something cool, I
don’t know if he coined it,

but I’ve never heard it before,

where he said, “Business
is the fifth major sport.”

And it’s super real.
The amount of disruption

that we’re about to do
into the sports agent world

is really significant.

And I love the way I do things.

It happened with VaynerMedia,
too, I announced VaynerMedia,

then it was super quiet
for the first three years.

Just nice and humble, doing our thing,

then one day everybody’s like,

“Oh, what up big shot?”

I’m like, motherfucker,

I’m working on the concrete and the steel.

You’re trying to judge me on
the painting I put in the wall

and what kind of sink I have.

You wanna see the glitz of the building.

I’m building steel and concrete.

That’s what VaynerSports is right now.

We’re in steel and concrete.

I’m gonna have a motherfucking chandelier.

I’m gonna have the biggest pool.

But the most fun is
building steel and concrete,

because when you build steel and concrete,

when you’re patient,

when you actually build
something of truth,

it’s so easy to get first-rounders.

It’s called money.

When you’re building something real,

that’s steel and concrete.

And then people judge, and
that’s why this is so fun for me.

This is why I love
starting new businesses.

I love being overrated at first,

like “Here I am, I’m doing this!”

And everyone’s like, “Ohh,”
but then my real thrill

is not the fucking cheers
I get when I announce,

it’s the quiet boos behind
my back I get two years later

because people don’t realize
I’m running a marathon.

– Right, it’s always the long game.

– I love that. I love the
eyes of all the other agents

that look at me when I go
to these drafts or things,

combine, they look at me. I see them.

And I look at them, and
they look at me, right,

and I know exactly what they’re thinking.

They’re thinking, “Hey, tough guy.

“You thought you were just gonna

“come in here and fucking do it?”

And I’m thinking,

“I know that you’re
thinking, ‘hey tough guy,’

“and I’m gonna just come in here today,

“but what I’m really thinking
is, I’ve got you now,

“’cause now you’re sleeping.

“Now you’re underestimating me,

and I’m gonna slice your fucking throat.”

– You used that word
earlier, dirsuption, and…

– That was some sick shit, right?

This is what sports does.
I like business sports,

’cause I’m willing to show a darker…

You know this, Andy.

I’m a dark dude when we
play pickup basketball.

Tell them.

– Yeah, I gotta get in there.

I gotta do some point guard work.

– Oh, I know, you’re good.

I’m not a good guy.

– [Andy] Very, very committed.

– You’re being very
nice. I’m inappropriate.

– But listen, you said
the word disruption.

I was an agent 30 years ago

with the same guys who are
at the top of the game now.

I won’t mention names,
but they’re the same guys,

so where has the disruption been?

– There hasn’t been.

– What’s going on?

– There’s been consolidation.

– Everyone wants to be an agent.

I deal with students, I deal
with young people all the time.

– Do you know how bombarded
you’re about to get?

You’re about to get destroyed on Twitter

by every 21-year-old at
Syracuse, Maryland, and Michigan,

saying, “Yo, can I get in?

I hit up AJ, I hit up Gary, now I need…”

You’re about to get destroyed.

– Well let me ask them this, then.

What makes you different?

What is your special sauce?

What is your differentiator?

‘Cause everyone wants to be…

– No shit, you know who
the offensive line is

of your college football team.

So does everybody else, dick.

– Why would a player sign with you, why?

Just tell me.

So you have to answer that question.

“Well, I was number one in my class…”

No, what is your…

– Number one, you better
not say that to me.

I was fucking last in my class.

– So you gotta figure it out.

– You’re soft if you’re
number one in your class.

– And I always tell people
that wanna get into sports,

never say, “I love sports,”
that’s the worst thing.

– Everyone starts with that.

– [Andrew] Everyone, and it’s stupid.

– And it pisses me off to no end.

– It’s stupid, and so I say,

and I borrowed this from
another podcast besides you

that I listen to all the
time, this guy Tim Ferris.

– [Gary] Yes, Tim’s amazing.

– He’s the best. So he
says, “Go narrow, go deep,”

and that’s perfect advice.

You wanna be a GM, no.

What do you wanna do as a GM

that’s different than
what’s being done now?

– I’ll give you mine.

I will drop the quarterback

in the first round of
every single NFL draft.

– First round?

– Every time, because if…

– Then you’d have those coaches
screaming at you every year.

– I got Sam Darnold right now, right,

so I would draft Daniel
Jones in this draft,

I would draft a quarterback, Drew Lock,

and if Sam is uncomfortable

with me drafting another quarterback,

then he’s not the guy anyway.

Until you are the guy,

I draft a quarterback in the first round.

Plus, I think it’s an underrated asset.

– But I’ll challenge you, asset.

That’s a tremendous capital,
your number one pick.

That’s precious, precious asset.

– Not like it used to be, not
like when you were around.

It’s not as big of a hit anymore, bro.

– I’m not even talking financially.

I’m talking, you only have one, right?

You only have your chance
at the top players once.

Use it on someone who’s not gonna play?

– Yeah, but that means
that you believe that

the first round materializes
in the top players.

– [Andrew] Well…

– No, this is real, right?

This is where it gets
interesting. The NFL’s wild.

This is what I keep telling AJ.

This is why I’m so excited, like,

I’m very nerdy about
VaynerSports, you know this.

I’m already looking at
kids that I think are third

and fourth round picks to the next draft,

because I’m like, look,
fucking fourth round,

her cousin’s fucking…

I don’t even wanna go, its
embarrassing to even go into it,

because the amount of pro
bowlers in the third round

is equal to the first round, it just is.

– It’s an inexact science,
and having lived it,

you see so many man-hours
and millions of dollars

spent on scouting, and people miss.

– Miss? Left and right!

Andrew, people miss left and…

– Analytics is getting very
involved in scouting now,

for people who don’t know that.

– Emotional intelligence needs to become

a much bigger part of the equation.

– And I think the interview process…

What went on with Billy Beane

20 years ago is going on still,

where you have the old line scouts

that bird dog at the canvases.

– Yeah, they’re like,
“I like his jawline.”

“His girlfriend’s hot.”
Stupidest shit of all time.

– But then you have the nerds

saying never draft a
running back under 190,

unless it’s for…

– Yeah, and those fucking
idiots are wrong, too,

That’s why the intermedia is winning.

Same thing is happening in the ad world.

You have art, I like this video,

– [Andrew] The creatives.

– And then you have media,

saying “Don’t pay over $3 cpms,”

and they’re both wrong.

IT’s the marriage of
the conflict of the two,

with a singular human in the middle

that can juggle conflicting DNA and data.

– That’s what organizations need.

– [Gary] No shit.

– At Green Bay, my real
role was being a balance.

I was the fulcrum
between the football side

and the business side.

And the football side was like,

“We need ’em today.
When are you gonna sign?

“Can we get the player
on the field today?”

Business side was, “What about
when the CB expires in 2024?”

So sometimes I was the voice
of aggression to the business.

I’m like, I need to spend a
million dollars right here, now.

And sometimes the voice of
caution to the football,

like we spent enough on D line this year.

We’re gonna get that guy next year.

So you have to be that balance point

in a common, rational way,

and be professional as much as you can

to make people feel good
while you’re saying no.

– In a world where former
coaches and athletes…

Oh, actually I got a
crazy Joe Theismann story.

I was about to say, you
just talked for two minutes,

and the world got to see why

I’m so excited about this partnership,

mainly because you’re
talking like a big-time CEO.

And as somebody who speaks a lot,

and goes around the country,

and sees former athletes and
coaches speak at conferences

to like, you know, it’s a big thing,

I like it, but I’m like, that
was a bad waste of money.

– Motivational stuff.

– Right, it’s way too
rah-rah, it’s not real,

and what I saw in you,
that’s exactly real.

That’s exactly what I do really well,

and it’s why I’m a good speaker,

because I’m giving macro,
I’m rah-rah as fuck,

but if you listen carefully,

it’s fucking detailed as
shit to what you need.

– And authentic.

– That’s for sure, there’s
a lot of authentic.

But real quick, quick Joe Theismann story.

Joe Theismann is the opening keynote

to the RE/MAX convention at the MGM grand,

30 thousand, 18 thousand, a ton of people.

I think everybody who speaks sucks.

I’m in the green room just working,

but I’m working on my phone,

and I’m kind of catching it, and I’m like,

wait a minute, is Joe
Theismann a great speaker?

So I kinda lean in, and I’m like,

oh fuck, Joe Theismann’s a great speaker.

Like, he crushed it. It was really good.

– Really? I could see that.

– But here’s where the
story gets real good.

I’m mic’ed and ready to
go, Theismann’s coming off.

Theismann comes offstage,
I’m about to go on.

By the way, the tail end to this story

is what I’m about to tell
you in the punchline.

You can actually go on
the internet and see.

That’s what I love about
things being documented.

He comes off, he’s a much
bigger guy than me, quarterback,

looks at me, looks me dead in the face,

just kills it, everyone’s
clapping like crazy.

There’s no reason for him
to do what he’s about to do.

He just looks at me, he
goes, “Good luck, kid.”

– [Andrew] (laughs)

– [Gary] He tried to ice me.

– Theismann.

– [Gary] What Theismann didn’t know

was who the fuck he was talking to.

So I go out there, opening line,

this is on the internet,
if you wanna google it,

RE/MAX Gary Vaynerchuck keynote,
I’m sure you’ll find it.

You see me coming out,
a guy introduces me,

and my opening line is,
“Wasn’t that amazing?

“Let’s hear it one more time
for Joe Theismann.” (claps)

Then I go, “How many people here

knew who Joe Theismann was
before he got on stage?”

Everybody raises their hand.

I go, ‘How many of you know who I am?”

Spattering hands.

And then I go on, here it is,

And there I go on, and I
fucking destroy the place.

I give a monumental, ’cause I’m pissed.

I’m 24th pick overall.

‘Cause Theismann decided to
punk me for no fucking reason.

I go and fucking destroy this keynote.

It ends, Theismann didn’t get
a standing ovation. I did.

Standing ovation, tear down the place,

and then I go, “Take that, Joe.”

– Was he back there?

– I have no idea.

– That’s awesome.

– That’s my Joe Theissman story.

– THat’s awesome. I mean, he’s,
yeah, I saw his leg broke.

I’ll never forget it.

– What last parting shot,
like what do you wanna talk…

We didn’t talk about Villanova,

where you’re doing a lot
of great work in academia.

Anything else you wanna sneak in here

in the last minute or two?

– Yeah, I mean, what I’ve tried to…

It’s sort of where I started.

– And what’s your Twitter handle?

– Yeah, @andrewbrandt. It’s easy to find.

– Directly? Like, no
underscores, just @andrewbrandt?

– Yeah, and…

I mean, what I’ve tried to
do for these past nine years

is really, for lack of better
phrase, Gary, give back.

You know, because whether
it’s teaching, talking,

podcasting, lecturing, writing,

I write my weekly column at
MMQB, Sports Illustrated,

my podcast, which we may be
doing some stuff with you guys.

– [Gary] Yes.

– Giving back.

Because I’ve been able
to gain this knowledge,

and you know what, as a team guy,

and even as an agent guy, they can’t talk.

I mean, they’re all party line,

they all say the same things.

Our team’s great, our players are great.

What I’ve been able to do is
talk, and it’s been liberating,

about what goes on behind the curtain,

about what goes on inside the ropes,

and give back that knowledge

to young people, to older
people, professionals looking.

Because, as you said, this
business of sports is business.

It’s out there, and it all transfers.

It’s all transferable to
everything everyone does.

So, yeah. Follow me on Twitter.

I’ll be working with Gary.

We’re gonna do some
exciting things here, too.

– I agree. Question of the day.

You get to ask the question.

What have you been thinking about?

What’s top of mind? What’s in the culture?

You got thousands of entrepreneurs

listening live now, and then
obviouisly with the podcast,

a lot of people are gonna listen to it,

so they may reply to you on Twitter.

What’s your question for the masses?

And this isn’t, like
when I have guests on,

I always tell them, either

a burning question that you’ve always had,

or something that you’re
trying to get insight of

right this minute, that
you’re curious about

the temperature of the
collective right now.

– I guess, to me, even a sports context

as much as a real world context,

what’s the future of data?

– [Gary] Interesting.

– You know, I’m kind of
a fitness nerd freak.

I do my races.

What about the, you know,
we have Apple watches,

we have Fitbits, but we’re
just tipping the iceberg here.

We’re gonna know in a
few years, you know…

– Don’t lead the audience to the answer.

– Okay. Where’s data going?

Where is data going?

Where are measureables going?

Where are wearables going?

– And your website?

Do you have one?

– I have my own, yeah. andrew-brandt.com.

– Who’s got andrewbrandt.com?

– Somebody.

– Somebody who wanted too
much money for the name?

– Yeah, doesn’t even use it.

– Columns on MMQB.com,
business sports podcast.

I run a program at Villanova,

got a big event next
Friday, a week from today,

we’re gonna have Michael Reuben.

He’s gonna speak future sports stuff.

Darren Revell will be there.

Michelle Roberts, head of the NBA PA.

Val Ackerman, the head
of Big East conference.

I’ll be interviewing them
all, so that’ll be fun, too.

Moorad Sympoium.

But all kinds of things
going on, and again,

I tweet a lot, and I think
you’re gonna get my into

some of these other social media channels

that I haven’t been doing.

– We sure are. That’s awesome.

Andrew, thanks for being on.

– Pleasure, really enjoyed it.

– You keep asking questions,
we’ll keep answering them.

(big band music)

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